This Dad Built A $10 Million Business By Reinventing The Bicycle

This Dad Built A $10 Million Business By Reinventing The Bicycle
Businessinsider.com
Drake Baer
2014-05-20
Link: http://www.businessinsider.com/this-dad-built-a-10-million-business-by-reinventing-the-bicycle-2014-5

"When his son turned 2, South Dakota dad Ryan McFarland bought him a tricycle and a bike with training wheels — each done up in racing stripes.

"My enthusiasm quickly turned to frustration as I watched my eager son of just 20 pounds struggle with the weight and complexity of these so-called 'children's bikes,'" McFarland says.

So McFarland, a dirt bike racer himself, started to rethink the traditional bicycle, looking for ways to turn it into a ride more suitable to his son. He thought about drilling holes or cutting away parts, but then he had an aha moment: He could get rid of the pedal system altogether.

What would provide propulsion instead? Feet."

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