Ride a bike, share your experience and love. When I go biking, I repeat a mantra of the day's sensations: bright sun, blue sky, warm breeze, blue jay's call, ice melting and so on. This helps me transcend the traffic, ignore the clamorings of work, leave all the mind theaters behind and focus on nature instead. I still must abide by the rules of the road, of biking, of gravity. But I am mentally far away from civilization. The world is breaking someone else's heart. ~Diane Ackerman

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Monday, January 2, 2012

Cervelo For SALE

I found this bit of news on Bicycle Retailer and Industry News. Very interesting as I am quite fond of Cervelos.  In fact, I own one and am looking at the T1 and R5.  I have to wonder if their recent "Buy Two Cervelos" and save $2000 is a way to quickly sell off existing inventory and trump up cash flow.

Read the full article here ...

"Dutch conglomerate Pon, which recently bought Derby Cycle, has agreed to 'a financing arrangement' with Cervélo and has retained an exclusive option to purchase the Canadian company.

Cervélo announced the agreement late Friday on its website:

Cervélo has entered into a financing arrangement with PON Holdings BV. In addition, Cervélo and PON have signed a Letter of Intent that enables both parties to agree on a sale of Cervélo in exclusivity."

Well it looks like Cervelo is selling to Pon.

From Cervelo.com ...

"Updated information: Thanks to everybody who commented on our message that we're contemplating a sale of the company. To answer some of your questions, here is a bit of background. Cervélo has experienced exceptional growth and success since we started 16 years ago. A potential sale of the company allows us to continue to grow Cervélo without changing any of the things that make it special."

I hope Cervelo will continue to be on the cutting edge of technology.  In a few short years, they really have become a household name and many racers, triathlons and weekend warriors have embraced their bicycles. 

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